The company has a value orientation system inculcated through organizational culture and behavior with a specific focus on the following aspects:

-Business ethics in the area of customer care & communication.

-A human resources & technology based quality assurance system at organizational level expressed through Total Quality Management (TQM) program.

-Placing value on the interests of all stakeholders to the company such as shareholder's interests, community expectations and compliance with statutory.

-Respect for the socio-psychological needs of employees and overall human relations management to minimize conflict, maximize productivity and organizational system equilibrium.    

-Social responsibility interest and community plough back since the organization is treated as a miniature representation of the whole society